Demo workspaceAster & Vale · Australia
LO
Protect / 02
Creative fatigue
Spot declining ads before performance drops, with clear refresh timing and next-best actions.
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Client-safe environmentAll brands, creative and results are fictional.
CTR health predicts attention decay; action also considers whether cost per lead remains acceptable. A tired high performer can still be worth keeping.
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| Action | CTR status | Channel | Ad / campaign | CTR (3d) | CTR trend | CPL / baseline | 7d spend | Leads | Freq. | |
|---|---|---|---|---|---|---|---|---|---|---|
| Worn out | Now | Meta | Room to BreatheAutumn outdoor rooms | 0.61% | $1841.46× baseline | $6,240 | 34 | 5.1 | ||
| Fading | 3d | Meta | Long Lunches — Cut 02Entertain outside | 0.78% | $1591.31× baseline | $4,920 | 31 | 4.7 | ||
| Fading | 5d | Meta | Outside, ReimaginedBrand platform | 0.93% | $810.69× baseline | $7,120 | 88 | 4.9 | ||
| Fading | 6d | TikTok | Winter SunFour seasons outside | 0.84% | $1321.11× baseline | $3,560 | 27 | 4.2 | ||
| Slowing | 12d | Meta | A Better Back GardenDesign consultation | 1.06% | $1181.05× baseline | $4,470 | 38 | 3.8 | ||
| Slowing | 14d | Meta | Built for WeatherProduct proof | 1.14% | $920.74× baseline | $5,380 | 58 | 3.7 | ||
| Slowing | 18d | TikTok | Make Space — CreatorSmall spaces | 1.22% | $1040.95× baseline | $2,890 | 28 | 3.2 | ||
| Holding | 29d | TikTok | One Room, Four SeasonsFlexible living | 1.48% | $1090.95× baseline | $3,270 | 30 | 2.4 | ||
| Holding | 33d | TikTok | Sunday Starts HereWeekend living | 1.56% | $1010.89× baseline | $2,590 | 26 | 2.1 | ||
| Strong | 42d | Meta | Design It TogetherConsultation | 1.91% | $970.84× baseline | $4,850 | 50 | 1.9 | ||
| Strong | 47d | Meta | Modular by NatureUrban collection | 2.03% | $890.76× baseline | $6,180 | 69 | 1.5 | ||
| Strong | 51d | Meta | Hospitality After HoursCommercial spaces | 1.72% | $1480.94× baseline | $4,010 | 27 | 1.7 |